Representation Analysis

Laundry detergent company, Tide, has come through with a commercial for its products that tackles a controversial topic in our age. Although Tide is already known to aim towards young adults and parents when advertising products, it has now approached the area of gender identity of  children. Although this particular commercial features white, Caucasian, representation, lacking on representation of any other race/ethnicity, Tide has certainly taken a step forward within lgbtq+ representation. The outcome of airing this commercial is most probably to be Tide's target audience still considering the product brand. However, with its representation of children and gender identity, some unrest is bound to come. In the commercial, the mother makes remarks referencing a conservative parent's preference, but ultimately advocates for parent support towards progressive views of their children. Ultimately, Tide will gain support from progressive audience and lose support from co