Music Marketing in the World of Alternative Rock
Alternative Rock is most commonly defined as a sub-genre of rock that is outside of the mainstream definition. The underdog of modern music. It also typically addresses and associates with current events and issues at the time. The target audience of alternative rock bands tend to be men and women of low-middle classes between the ages of 15-50s. It can appeal to such a wide range of generations because it's more in sync with social class than with age. Within this genre, it's commonly observed that marketing is centralized within the band website for distribution of music, tickets, news, merchandise, and social media outlets. Only second to this tool comes the presence in social media itself. Now, most typically associated with alternative rock is the seemingly unconventional act of making music free to whoever wants it. Though this seems counter productive as the band isn't getting any funds directly, it catalyze distribution to a wide range of listeners, especially in