Representation Analysis

     When an artist is ready to get the music out there, he/she/they must be able to transfer artistic creativity to the marketing campaign in order to stand out. However, one should also be aware of common and contemporary forms of marketing others have taken to for their own and adapt accordingly. Some techniques are vital for the success of any emerging artist at any time period, such as frequent live shows and relevant community engagement; and others have been present only in our era so far, the concept of genre artist fusion, and most notably blogging. However, there are some recent developments that have only been in use for the last couple of year, for example video game exclusive music festivals and, perhaps the most influential of them all, synchronized streaming.      Above all else, a successful musician is a performer. Even those who started their careers producing learn that though approval can be achieved through their releases, validity can only be reached when presen

Laundry detergent company, Tide, has come through with a commercial for its products that tackles a controversial topic in our age. Although Tide is already known to aim towards young adults and parents when advertising products, it has now approached the area of gender identity of  children. Although this particular commercial features white, Caucasian, representation, lacking on representation of any other race/ethnicity, Tide has certainly taken a step forward within lgbtq+ representation. The outcome of airing this commercial is most probably to be Tide's target audience still considering the product brand. However, with its representation of children and gender identity, some unrest is bound to come. In the commercial, the mother makes remarks referencing a conservative parent's preference, but ultimately advocates for parent support towards progressive views of their children. Ultimately, Tide will gain support from progressive audience and lose support from co